The UX is the link between the platform and the user.
I worked on graphic design to create visuals that matched the message a brand wanted to pass to its customer. However many times I felt the disconnect between the message and experience. That’s what brought me to UX design, to create a better connection to the customer.
My UX approach comes from a Graphic Design background and is focused on connecting the projects’ mission to its end-user, both in usability and visually. I really enjoy taking a project’s research and understanding the user to create a great design experience.
